[vc_row][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_column_text]The cars we drive say a lot about us.
Way back in the summers of 2015, 3 Indian guys were on a conference call: one was driving from Osaka to Tokyo, the second was driving from Munich to Budapest and the third was taking a break from his 8-hour continuous bike ride in Tibet. After the usual routines on time-zone issues, the local food (or the lack of it) and traffic patterns, they came to an interesting perspective: how is it that despite Indians being adventurous everywhere were not able to bring that hotness to the Indian automobile industry.
Meeting a month later in person, they figured some interesting stats. The big heavy-weights of the car market (US, Western Europe, Australia) had a mix of utility, value-for-money and adventure cars backed by a strong community of informed individuals who had access to all kinds of resources to follow their passion for cars. And this segment of enthusiasts had evolved as their car markets did.
India is currently going through its automobile revolution: gone are the days when mileage and re-sale value were the only parameters people made their selection on. The new Indian car buyer wants features, wants buttons, wants a higher ride height and wants sportier looks (with tons of chrome). We will be a heavy-weight in the next 3-4 years.
4wheelReviews is the newest and hottest all-you-want-to-know-about-your-car online destination for Indian car owners, potential customers and enthusiasts. Led by a core team which has a combined driving experience of more than 10 lakh km (625k miles) on 75+ cars in more than 30 countries around the world, we are an unbiased and independent organization striving to provide our readers and followers the latest happenings in the automotive arena in India and abroad, and helping break the mysteries of car dynamics by simplifying the technologies in your car.
In short, if you are passionate about anything on 4-wheels, we will help fuel it to realization.
4wheelReviews will be India’s largest car information platform in India by 2017 comprehensively covering every aspect from auto manufacturing to new launches, reviews, performance mods and user experiences.
We can only be as good as our readers believe us to be, and hence we appreciate any feedback from you to help us figure out our opportunity areas.
And as the great Jeremy Clarkson once said:
It’s what non-car people don’t get. They see all cars as just a ton and a half, two tons of wires, glass, metal, and rubber, and that’s all they see. People like you or I know we have an unshakable belief that cars are living entities… You can develop a relationship with a car and that’s what non-car people don’t get… When something has foibles and won’t handle properly, that gives it a particularly human quality because it makes mistakes, and that’s how you can build a relationship with a car that other people won’t get.